LOOK FOR OPPORTUNITIES - ITS ALL ABOUT MARKETING
Just yesterday I had a whirl wind day of traveling. I was in Las Vegas, San Francisco, Cleveland and Toronto and had been up since 430 am in the morning. On all three flights I had yesterday I noticed the funniest thing and saw a real big business opportunity.
Soon as the plane landed on all three occasions, I would say the first thing I saw 90% of people do is reach for their cell phone which a majority of were iPhones. Not only were they iphones but they were housed in an OtterBox case. I was blown away with the number of people with this case for their iPhone.
It got me thinking as to why are people only buying the OtterBox case when there are so many other companies on the market and especially when the OtterBox cases are the most expensive.
The reason is because they have marketed the product so well and they say its the only case on the market that truly prevents your phone from getting damaged.
I really see an opportunity for someone to come into this marketplace and build something better than what OtterBox has built.
Just imagine building something a bit more expensive of higher quality and better looks with a cooler name. Hell I would probably get suckered in myself to buying one.
Let see where this goes………
